[CNBC] Apple is holding a launch event at its headquarters in Cupertino, California, on Wednesday where it will unveil its latest hardware products, including the new iPhone 14. Apple has used prerecorded videos for its launch events since early 2020 thanks partly to Covid restrictions, and this will be the first iPhone launch with an in-person component since 2019. Apple is streaming the launch event online on its website and YouTube in addition to inviting some media to its campus.
[CNET] Over the past couple of years, Apple's biggest holiday season revenue and profits have relied on the popularity of its iPhones, including 2021's iPhone 13 and 2020's iPhone 12. Apple CEO Tim Cook has previously cited the advanced cameras, long battery life and well-regarded software as reasons people choose iPhones. Much of the iPhone's technology has seeped into the rest of its business as well, with related products such as the AppleWatch, AirPods earbuds and iPad tablet becoming multibillion dollar businesses unto themselves. The most dramatic change for the new iPhones, aside from better cameras that Apple always tends to offer, is said to be the capability to make calls and send texts in emergencies when there's no cell coverage. This is something that was also rumored last year, but this time it seems the technology may actually be announced. Generally, though, they're expected to still rely on 5G for day-to-day connectivity.
Discover more from Your Assignment Editor
Subscribe to get the latest posts sent to your email.
