EV shoppers don’t want Detroit’s pickup TRUCKS. They want this.

https://www.businessinsider.com/ev-shoppers-dont-want-detroits-pickup-trucks-they-want-this-2024-3

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Summary

Electric vehicle (EV) shoppers are increasingly turning away from the big, expensive pickup trucks that Detroit automakers have been pushing, according to a new report.

Data shows that demand for electric pickups has dried up, as consumers prioritize value and practicality over size and price.

Instead, EV buyers are more interested in smaller, cheaper vehicles, with electric cars and SUVs/crossovers accounting for the majority of current EV demand.

This shift in consumer preferences poses a challenge for Detroit, which has invested heavily in developing high-end electric pickups like the Ford F-150 Lightning and GMC Hummer EV.

As the EV market evolves, automakers will need to adapt their strategies to meet the changing needs and expectations of eco-conscious shoppers.

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